"if an object or expression can bring about, within us, a sense of serene melancholy and a spiritual longing, then that object could be said to be wabi-sabi." -Wabi Sabi: The Japanese Art of Impermanence(2003)

Poison Pill

When was the last time you took some medicine pills that you were actually looking forward to popping into your mouth?
not in quite some time, if you're like me.
Problem is, the pills aren't exactly user friendly (for lack of good vocab.).
i mean, while hundreds of billions of units of currency worldwide have gone into these pharma companies for R&D and what not, why can't their brilliant scientists try and make the misery inducing tablets more enticing to the unwell? Oh, and don't confuse this with the sugar-coated pills or capsules. These shouldn't lose their initial taste once the coating dissolves, thank you very much.
And while they're at it, why not offer a choice of flavours? Novocain that tastes like vanilla rather than nitrous oxide or pain relievers in Jolly Rancher assortments? or cough tablets like hard candy.
Wait. cough drops come that way
but i guess you get the drift. this isn't too much to ask now, is it? So why, then, are they not doing it?

Well, i haven't really thought too deep on it, but primarily, if the pills were too candy-like, we'd all be popping them like,
erm, candy. while the uninitiated may argue that the pharma companies would prosper that way, a longer term outlook would suggest otherwise.
and they wouldn't like to get sued by ppl getting OD'ed or those long term effects start becoming common place. (as the tobacco companies found out few years ago).

whaddya say?

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